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Flat-pack Dining: Ikea’s Range of Food Promises the Authentic Taste of Sweden

Flat-pack dining: Ikea’s range of food promises the authentic taste of Sweden
For a lot of people, the prospect of a trip to Ikea is much more terrifying than anything dreamt up by Henning Mankel. The search for a car park space. The seemingly endless trudge through vast grottos full of kitchenware, linen, toys, lighting and every other domestic essential. The towering racks of flat-pack furniture. The queue to pay. The overpowering sense of being trapped in a blue-and …

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